How to install exe on ubuntu 11.04

Oke i want to try install one example application

The file '/home/unix/Downloads/TotalExcelConverter.exe' is not marked as executable.  If this was downloaded or copied from an untrusted source, it may be dangerous to run.  For more details, read about the executable bit. ow ow ow :D

get it to error ;)

$ wine "/home/unix/Downloads/TotalExcelConverter.exe/"

cimiew :D
see you again ;)